I’ve work in and for

More than 10 years of experiences

IN AGENCIES

As account manager & creative strategist

FOR THOSE BRANDS

Doing OOH, TV, social media, monitoring shoots, productions, activations, new business ...

IN START-UP

As head of brand

AS A FREELANCE

Doing brand strategy, copy-writing, project manager, brand consulting, finding talents...

HEY, HERE’S A GLIMPSE OF WHAT MAKES ME.

Let me tell you about how I work, my passion for branding, or storytelling, starting with our own story at T & Friends. My approach to the profession and my vision involve combining the useful with the enjoyable: working with friends, from the past, present, and future (yes, that's you I'm talking about). But perhaps you want to know more about what has shaped me, so here's a glimpse.
I've been a storyteller and a lover of great stories for as long as I can remember. From a young boy to today, I've spent as much time watching movies, ads, and now series.

Even during my internship in high school, I was already in an advertising agency. My initial love for history and pop culture led me to study history in college and prepare for Sciences Po. However, that chapter quickly ended because, in the end, I never took the entrance exam—I simply forgot to pay for it...

But life has a funny way of working out. I'll never stray from it. I found myself at ISCOM and then Sup de Pub, returning to my first passion: advertising.

From there, everything fell into place. Agencies like Business, Marcel, Orès, VCCP, La Chose allowed me to unleash my creativity and also to grow. All of this alongside brilliant minds, both strategically and creatively, was the best way to satisfy my desires. These agencies also took me to live between London, Shanghai, and Paris.

I would say it was this exposure, primarily in London, that shaped me. There, I encountered different approaches to the profession, both in vision and organization.

So, back in Paris and after a final stint at La Chose agency, I took a different path: stepping away from a brief and unique moment in a brand's life to return to its foundations: branding. Driven by the desire to apply everything I've seen, learned, or been taught, I now serve these entrepreneurs and their projects. These encounters from the past and friends of today. This journey then led me to Cajoo, my first steps on the client side and in a startup—a wonderful story that unfortunately ended too soon after its acquisition.

At 30, armed with all these experiences and encounters, I find myself dreaming bigger. Thus, T & Friends is born.

LET’S HAVE A CHAT

I will be glad to take you through what we do.